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Retail Space Open to the Public, October 3–December 30 in Minneapolis
Amazon Storefront Live Today
COMMERCE TOWNSHIP, MICHIGAN, September 12, 2018 – Good Housekeeping magazine announced today the opening of a three-month pop-up retail store inside the iconic Mall of America called GH Lab. Every product in the store, including the HoMedics line, has been tested in the GH Institute’s state-of-the-art labs by top scientists, chemists, engineers and tech experts — presenting only the best, most innovative products across wellness, beauty, lifestyle, smart home, kitchen, toys and more. Open to the public from October 3–December 30, GH Lab will offer consumers the opportunity to experience, test and purchase more than 40 curated products in one convenient location.
In addition to the concept store at Mall of America, Good Housekeeping is also launching an online boutique on Amazon, live today at amazon.com/shop/ghtested, where consumers can shop GHI-tested products and have them delivered directly to their door, just like they would for any other product on Amazon. New products will be introduced into the pop-up shop from October through December, in addition to special online-only GHI-tested product recommendations.The following HoMedics programs will be available inside the GH Lab store and via Amazon in the Health + Beauty section:
“The GH Lab Digital Boutique is an ideal way to introduce shoppers to this all-new line of HoMedics relaxation products. Inside the Mall of America, consumers can experience the innovative massage technology of our products firsthand, coupled with the convenience of digital purchasing. Online and in-store they can shop with confidence knowing the HoMedics products meet the stringent standards of the GH Institute,” said Karyn Bylinowski, Senior Manager, Marketing and Communications, HoMedics.
The 2,800-square-foot store is designed with different “rooms,” helping shoppers visualize the products within their own homes and experience the rigorous science of the GH Labs at the country’s most popular mall. Shoppers can interact with the smart home tech live before buying, try out kitchen appliances, see new releases from favorite brands, play with the hottest toys and games and sample the best of beauty.
Unlike other retail locations that feature multiple options within a product category (e.g. several brands of lipstick), the GH Lab will offer only one item that was tested and recommended by the GH Institute. Staff has been selected and trained by the experts in the GH Institute. This shoppable showroom will house Good Housekeeping Seal holders, Best-of-the-Test winners and GH Lab picks.
Visitors to the GH Lab store can make cashless transactions effortlessly, via Amazon-exclusive SmileCode technology. Purchases will be delivered straight to shoppers’ homes—no lugging of shopping bags required.
Located in level 1, south at Mall of America, GH Lab will be open seven days a week from 10 a.m. to 9:30 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sundays, with longer hours throughout the holiday season.
As the innovative leader in self-care, wellness and personal health products, HoMedics strives to provide products that promote overall well-being. Our extensive line of personal wellness products allows you to relax your body, renew your spirit, and simplify your life. For more information on HoMedics products, visit www.HoMedics.com.